Men’s mental health
We believe one of the manliest things you can do is take ownership of your emotions, doubts, fears, and everything else that comes with a life lived.
That ownership does not always mean having the answers. It does mean recognising when something is not right, and being willing to face it, understand it, and, when needed, seek help to move forward.
We want our products to stand for more than just looking good. That is why we support The Movember Foundation as our designated charity, donating 5% of every beard oil sale to support their work in men’s health.
We chose the Movember Foundation because their ethos aligns closely with our own. The link to facial hair is no coincidence, but their work extends far beyond it.
From mental health to prostate cancer, testicular cancer, and suicide prevention, their mission is to change the face of men’s health. We believe in that mission, and we are committed to being part of that change.
See their work and how you can help.
Ritual
There is a moment when applying your beard oil, standing in front of the mirror and taking care of your appearance, where you can pause and take a breath. This can be a simple check-in with yourself, a quiet moment to gather your thoughts, or just a chance to slow things down before the day begins.
Setting your intention for the day and taking time for yourself, even briefly, can be powerful.
We curate our products using carefully selected ingredients, so that when you use an Ordinary Goods Members Club product, you are looking after yourself on the outside and the inside.
Cruelty-Free
We are proudly vegetarian and believe that animals should be treated with kindness, care, and respect. Aside from not eating our fellow creatures, we also do not believe they should be harmed in the name of cosmetics.
That is why all of our ingredients are carefully sourced from suppliers who meet recognised cruelty-free standards.
This means that when you use our products, you can be confident that the animals we share this world with are left entirely out of the process.
There are many ideas about what being a man means in the modern world, but we believe that treating others, including animals, with empathy, respect, and compassion is a mark of real strength.
Objects for Daily Use
We make products to be used, not displayed.
Things that sit by the sink, on the shelf, and become part of your day without needing to be thought about. No excess, no overcomplication, just well-made objects that do their job properly.
A good product should feel right in your hands, work as expected, and earn its place over time.
That is what we aim for with everything we make.
